
What: start in of gordonMax’sTM showroom, manufacturer of diamond simulants.
WHAT WE SAW: the initial brand line is the loose diamond simulants, which are hand-cut ad hand-shined by master diamond cutters. While a natural, one-carat perfect diamond value around Rs 4 lakhs, a one-carat simulated diamond prices at Rs 14,000. There are also ready-to-wear brands such armlets, trinket, earrings, rings ornament, chokers and cufflinks.
What we similar to: that the diamond simulants gaze as fine as the real McCoy and come at a part of the cost, with long-lasting assurance and buy-back policy!
WHAT WE HEARD: “we feel that although a diamond is each woman’s reverie, it is not reasonably priced for everyone due to it high price. So we are here to satisfy the requires of the ‘millennium woman’ by giving them inexpensive style with eternal brightness, lustre, cut, clearness and color,” says saraswathi Arjunan, managing director gordonMaxTM India.
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